We’ve had a few unexpected announcements from stores that will be closed on Thanksgiving, but REI has definitely broken the mold today announcing that they will be closed on Black Friday!
In a letter addressed to its 5.5 million members, REI, the nation’s largest consumer co-op and specialty outdoor retailer, has announced plans to close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers. Instead of reporting to work, the co-op is paying its 12,000 employees so they can do what they love most – be outside. Starting today, the co-op is inviting the nation to join in by choosing to #OptOutside to reconnect with family and friends this Thanksgiving holiday.
What do you think about this announcement? I love the premise of it, but love the ‘original Black Friday, too’.
SEE ALL BLACK FRIDAY STORE ANNOUNCEMENTS