Black Friday Ad Leak Dates – Previous Years

Black Friday ad leaks can be sporadic, but you can get a general idea of when an ad will leak by looking at ad leaks from prior years.  The chart below includes the Black Friday ad leaks from the past 4 years and also denotes the date that Black Friday fell on.

We expect the 2018 Black Friday ad leaks to follow a similar pattern as years past, and because Black Friday falls nearly a week earlier in 2018, we should see them even sooner than last year!

View our 2018 Black Friday Predictions

*N/A denotes that an ad wasn’t released early or didn’t make our preferred posting list that year.

2017 (BF - 11/24)	2016 (BF - 11/25)	2015 (BF - 11/27)	2014 (BF - 11/28)
Academy Sports - 11/10 Ace Hardware - 10/19 Barnes and Noble - 11/8 Bass Pro - 11/10 Bath and Body Works - 11/14 Best Buy - 11/7 Big Lots - 11/10 Burlington - 11/14 Cabela's - 11/9 Claire's - 11/8 Costco - 11/1 CVS - 11/8 Dell - 11/1 Dick's Sporting Goods - 11/10 Dollar General -11/10 Ebay - 11/20 Family Dollar - 11/19 Five Below - 11/3 GameStop - 11/17 Harbor Freight - 10/3 Home Depot - 11/18 JCPenney - 11/1 JoAnn - 11/16 Kmart - 11/7 Kohl's - 10/30 Lowe's - 11/11 Macy's - 11/8 Meijer - 11/7 Menards - 11/18 Michaels - 11/6 Office Depot - 11/8 Old Navy - 11/14 Petco - 11/5 PetSmart - 11/8 RiteAid - 11/24 Sam's Club - 11/13 Sears - 11/7 Shopko - 11/3 Staples - 11/8 Target - 11/5 Tractor Supply - N/A Ulta - 11/13 Walgreens - 11/9 Walmart - 11/8	Academy Sports - 11/15 Ace Hardware - 11/2 Barnes and Noble - N/A Bass Pro - 11/11 Bath and Body Works - N/A Best Buy - 11/9 Big Lots - N/A Burlington - N/A Cabela's - 11/14 Claire's - N/A Costco - 11/4 CVS - 11/3 Dell - 11/1 Dick's Sporting Goods - 11/7 Dollar General -11/1 Ebay - 11/21 Family Dollar - 11/13 Five Below - 11/7 GameStop - 11/11 Harbor Freight - 10/12 Home Depot - 11/18 JCPenney - 11/3 JoAnn - N/A Kmart - 11/8 Kohl's - 11/3 Lowe's - 11/18 Macy's - 11/16 Meijer - 11/10 Menards - 11/18 Michaels - 11/6 Office Depot - 11/9 Old Navy - N/A Petco - N/A PetSmart - 11/5 RiteAid - 11/24 Sam's Club - 11/1 Sears - 11/8 Shopko - N/A Staples - 11/8 Target - 11/9 Tractor Supply - 11/21 Ulta - N/A Walgreens - 11/12 Walmart - 11/9	Academy Sports - 11/17 Ace Hardware - 11/5 Barnes and Noble - N/A Bass Pro - 11/12 Bath and Body Works - N/A Best Buy - 11/10 Big Lots - 11/13 Burlington - N/A Cabela's - 11/12 Claire's - N/A Costco - 11/12 CVS - 11/13 Dell - 10/20 Dick's Sporting Goods - 11/13 Dollar General -11/15 Ebay - 11/10 Family Dollar - N/A Five Below - 11/6 GameStop - 11/6 Harbor Freight - 10/19 Home Depot - 11/22 JCPenney - 11/9 JoAnn - N/A Kmart - 11/11 Kohl's - 11/6 Lowe's - 11/16 Macy's - 10/30 Meijer - 11/5 Menards - 11/16 Michaels - 11/2 Office Depot - 11/11 Old Navy - N/A Petco - N/A PetSmart - N/A RiteAid - N/A Sam's Club - 11/8 Sears - 11/11 Shopko - N/A Staples - 11/8 Target - 11/9 Tractor Supply - 11/12 Ulta - N/A Walgreens - 11/9 Walmart - 11/10	Academy Sports - N/A Ace Hardware - 10/31 Barnes and Noble - N/A Bass Pro - 11/14 Bath and Body Works - N/A Best Buy - 11/11 Big Lots - N/A Burlington - N/A Cabela's - 11/17 Claire's - N/A Costco - 11/11 CVS - 11/12 Dell - 11/3 Dick's Sporting Goods - N/A Dollar General - N/A Ebay - N/A Family Dollar - N/A Five Below - N/A GameStop - 11/17 Harbor Freight - 10/14 Home Depot - 11/26 JCPenney - 11/9 JoAnn - N/A Kmart - 11/8 Kohl's - 11/8 Lowe's - 11/23 Macy's - 11/12 Meijer - 11/18 Menards - 11/22 Michaels - 11/7 Office Depot - 11/11 Old Navy - N/A Petco - N/A PetSmart - N/A RiteAid - N/A Sam's Club - 11/7 Sears - 11/4 Shopko - N/A Staples - 11/13 Target - 11/10 Tractor Supply - N/A Ulta - N/A Walgreens - 11/6 Walmart - 11/10