Walmart has unveiled their plan for the holiday shopping season, and it seems to be a bit slower paced than the typical pattern.
Instead of one-day only sales, Walmart will be offering 90 day rollbacks on thousands of items. While they haven’t completely eliminated one-day sales (like Black Friday), they are focusing more on low prices that will last throughout the season. This means that we won’t be seeing random sales, such as Super Saturday.
Walmart will NOT be offering free shipping or reducing the minimum purchase amount required for free shipping, unlike Target and Best Buy- both of which are now offering free shipping on any item. In-store pickup will remain free.
To make picking up items in-store easier, you can now check in via the mobile app upon entering the store. They will then prepare your order for pickup.
Walmart will once again be price matching both brick and mortar retailers as well as online prices from competitors.
McKenna said high-low retailers and pricing games have led to frustrated holiday shoppers who second-guess their purchase decisions throughout the season. Walmart’s playbook to win starts with doubling down on its everyday low price promise through the season, coupled with an on-trend assortment and new tools for seamless shopping like never before.
Looking for more store info? Check out announcements from the other big box stores!